Apple sets sights on augmented reality with the purchase of Metaio

Tags: Acquisitions Augmented Reality(3d renderings chicago)

You may also like:

Apple buys Coherent Navigation to improve its mapping technology

Apple confirms purchase of Beats Music

Google is working on a makeover of Google Glass with the help of Luxottica

Microsoft HoloLens, the platform opens the door to a holographic future

Apple has taken a big step to position itself in augmented reality. His interest in this area has materialized with the acquisition of the German company Metaio, whose technology already used companies like Macy's, BMV or Ikea.(3d architectural renderings)

writing PCWorld

Augmented reality systems add information or images to the user's view to help you do things like work, shopping or driving. Examples abound: BMV works in glasses showing navigation data or routing information, and connect with the outer chambers of the car to provide a driver tasks such as park; a startup called Augment provides software for iOS and Android that allows users to view 3D representations that are projected in front of them, which can be useful in jobs such as designing windows for shops.(architectural renderings)

Augmented reality could be the next big step in user interfaces, an area in which Apple has often highlighted and some of its biggest rivals have already begun to explore possibilities in this area. Google, without going any further, is redesigning Google Glass for the consumer market, but are still available for companies. Microsoft has also made its commitment to the concept of HoloLens, which has no release date but is linked to the next operating system of the company.

Apple did not disclose the amount of the transaction or what he intends to do with software Metaio.